Presenting: Experiment Your Way to a Perfect Product – Beyond Basic A/B Testing
Arina will go beyond basic Amazon A/B testing and will show how you could make crucial changes to your products or packaging without any hesitation to increase the traffic to your product page and improve your conversion rate. At the end of the presentation, you will know various testing techniques which will help you to make improvements to your product or product page based on the data and the actual preferences of your customers.
Arina is an Amazon Account Manager at Smart Brands Laboratory. When asked about her work, she usually says that she manages everything from A to Z in her Amazon account. On a more serious note, Arina manages 8 brands with more than 100 products in more than 10 markets.