Presenting: Sponsored Brand Ads – The Troubled Middle Child
Brent will encourage you to spring into action with using Amazon Sponsored Brand Ads by helping you to understand what’s the true impact of using these ads and by providing actionable steps to squeeze more juice from the lemon by showing small settings and options that you could use for your advantage. At the end of the presentation, you will be up to date with the latest changes, understand how to use this type of ads for building brand awareness and know how to overcome the difficulty of having proper reporting for Sponsored Brand ads.
Brent Zahradnik is the founder of AMZ Pathfinder, an Amazon advertising management agency.
He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. Pathfinder manages millions of dollars in ad spend per month and is a team of 22 advertising experts who speak 12 languages and live all over the planet. Brent lives in Southern France with his wife, their cat, and entirely too many bicycles.